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Published on March 14, 2014

Entry Opens March 15th for Billings Clinic Overcoming Obesity Video PSA Contest

Billings, MT — Billings Clinic is calling on K-12th graders from Billings and the surrounding area to enter the Overcoming Obesity Video Public Service Announcement (PSA) Contest. The goal of the contest is to empower youth to come up with a message that will help curb or prevent obesity in Montana. The video entries must be 30 seconds long and will be judged on the quality of the health message, persuasiveness, and creativity. Production value will play only a minor role in the judging, so participants are encouraged to use whatever resources and equipment are available to them.

“Being obese is hard on kids,” said Claire Kenamore, MD, Billings Clinic pediatrician, “Overweight kids are more likely to have depression, diabetes, high blood pressure, low energy, sleep apnea, joint pains, and skin problems. It’s time to take a hard look at this serious topic from the kids’ perspective.”

On average, 31% of American children are overweight or obese. According to the 2013-2014 Yellowstone County Community Health Needs Assessment, about 29% of Yellowstone County children are overweight or obese.

“Childhood and adolescent obesity and their resultant conditions are the reason that the current generation between 20-40 years of age will be the first generation in modern human history to lead shorter, less-productive lives than their parents,” said Christopher Sorli, MD, Billings Clinic endocrinologist, “We need to improve the future for children in Montana.”

The deadline for submissions to the Billings Clinic Overcoming Obesity Video PSA Contest is April 15, 2014. Hundreds of dollars in cash prizes as well as GoPro Cameras will be awarded to winners in each age category. The grand prize winner will have their PSA shown on KTVQ in May and June. Visit the contest website at www.billingsclinic.com/overcomingobesity. The contest is sponsored by Billings Clinic, Foundation for Healthy Montanans and KTVQ.

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